2021: Yearbook of the Department of Cinema, Advertising and Show Business

Published: 30.12.2021

Preface

• Preface

  Editorial Board

  4

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Cinema and television

• Challenges of Film Storage

  Petia Alexandrova

  6-13

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Photography

• Building a realistic image in the two-dimensional photo space

  Angel Kocev

  15-26

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• Role of the development of digital technologies in the creation of visual content

  Encho Naydenov

  27-43

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• The media as a source of alienation and claustrophobia in Lee Friedlander‘s “The little screens“

  Lilyana Karadjova

  44-52

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Graphic design

• Adaptation of latin samples into cyrillic fonts in Bulgarian practice from the 60-90‘s of the XX century

  Zaharina Petrova-Prodanova

  54-62

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• Optimization of advertising vision

  Iliya Kozhuharov

  63-71

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• Virtual (VR) and augmented reality (AR) in advertising design

  Mariya Koycheva

  72-82

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• Visual graphics language in application programs

  Rumjana Stefanova

  83-93

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• Current trends in web design

  Stoyan Manchorov

  94-103

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Advertisement

• Storytelling in advertisement or the secret of storytelling that captures the hearts and minds of consumers

  Boryana Gigova

  105-118

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• The small steps to the big idea in advertising

  Daniela Kadiyska

  119-137

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• Short-term and long-term impacts of Covid-19 on the advertising industry

  Christian Postajian

  138-150

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Doctoral students

• Influence of neorealism in Bulgarian cinema in the late 50‘s and early 60‘s

  Antonia Milcheva

  152-165

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• In search of modern aesthetics: Emergence of cutting and collage in Bulgarian animated cinema from the 60‘s of the last century

  Velislava Gospodinova

  166-180

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• The voice as the leading device of narrative in the animated documentary film “Father”

  Ivan Bogdanov

  181-193

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• Investigating generation Z intentions to participate in corporate social initiatives

  Ivan Hristov

  194-206

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Watching with interest

• To rediscover freedom

  Svetla Hristova

  208-210

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• Latent portraits exhibition by Encho Naidenov

  Angel Kotsev

  211-212

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• A tribute to the masters of photography

  Lilyana Karadjova

  213-216

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• Touching the known and unknown art (Tel Aviv Museum of art)

  Rumjana Stefanova

  217-223

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Messages

• Newly built and renovated educational, practical and research units at the Department of Cinema, Advertising and Showbusiness

  Iliya Kozhuharov

  225-227

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Presentation of the authors

• Presentation of the authors in the Yearbook 2020 - 2021

  228-242

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