Yearbook of the Department of Cinema, Advertising and Show Business

Current Issue

2021: Yearbook of the Department of Cinema, Advertising and Show Business

View 2021: Yearbook of the Department of Cinema, Advertising and Show Business

Published: 30.12.2021

Preface

Preface

Editorial Board

4
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Cinema and television

Challenges of Film Storage

Petia Alexandrova

6-13
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Photography

Building a realistic image in the two-dimensional photo space

Angel Kocev

15-26
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Role of the development of digital technologies in the creation of visual content

Encho Naydenov

27-43
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The media as a source of alienation and claustrophobia in Lee Friedlander‘s “The little screens“

Lilyana Karadjova

44-52
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Graphic design

Adaptation of latin samples into cyrillic fonts in Bulgarian practice from the 60-90‘s of the XX century

Zaharina Petrova-Prodanova

54-62
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Optimization of advertising vision

Iliya Kozhuharov

63-71
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Virtual (VR) and augmented reality (AR) in advertising design

Mariya Koycheva

72-82
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Visual graphics language in application programs

Rumjana Stefanova

83-93
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Current trends in web design

Stoyan Manchorov

94-103
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Advertisement

Storytelling in advertisement or the secret of storytelling that captures the hearts and minds of consumers

Boryana Gigova

105-118
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The small steps to the big idea in advertising

Daniela Kadiyska

119-137
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Short-term and long-term impacts of Covid-19 on the advertising industry

Christian Postajian

138-150
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Doctoral students

Influence of neorealism in Bulgarian cinema in the late 50‘s and early 60‘s

Antonia Milcheva

152-165
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In search of modern aesthetics: Emergence of cutting and collage in Bulgarian animated cinema from the 60‘s of the last century

Velislava Gospodinova

166-180
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The voice as the leading device of narrative in the animated documentary film “Father”

Ivan Bogdanov

181-193
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Investigating generation Z intentions to participate in corporate social initiatives

Ivan Hristov

194-206
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Watching with interest

To rediscover freedom

Svetla Hristova

208-210
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Latent portraits exhibition by Encho Naidenov

Angel Kotsev

211-212
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A tribute to the masters of photography

Lilyana Karadjova

213-216
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Touching the known and unknown art (Tel Aviv Museum of art)

Rumjana Stefanova

217-223
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Messages

Newly built and renovated educational, practical and research units at the Department of Cinema, Advertising and Showbusiness

Iliya Kozhuharov

225-227
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Presentation of the authors

Presentation of the authors in the Yearbook 2020 - 2021

228-242
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