Storytelling in advertisement or the secret of storytelling that captures the hearts and minds of consumers

Authors

  • Boryana Gigova New Bulgarian University

DOI:

https://doi.org/10.33919/ydcas.21.10

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Published

30.12.2021

How to Cite

Gigova, B. (2021). Storytelling in advertisement or the secret of storytelling that captures the hearts and minds of consumers. Yearbook of the Department of Cinema, Advertising and Show Business, 105–118. https://doi.org/10.33919/ydcas.21.10

Issue

2021: Yearbook of the Department of Cinema, Advertising and Show Business

Section

Advertisement