Investigating generation Z intentions to participate in corporate social initiatives

Authors

  • Ivan Hristov New Bulgarian University

DOI:

https://doi.org/10.33919/ydcas.21.16

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Published

30.12.2021

How to Cite

Hristov, I. (2021). Investigating generation Z intentions to participate in corporate social initiatives. Yearbook of the Department of Cinema, Advertising and Show Business, 194–206. https://doi.org/10.33919/ydcas.21.16

Issue

2021: Yearbook of the Department of Cinema, Advertising and Show Business

Section

Doctoral students