Vol. 7 (2024): Digital Age in Semiotics & Communicationan

Digital Age in Semiotics & Communication, a journal from the Southeast European Center for Semiotic Studies at the New Bulgarian University and founded by Prof. Kristian Bankov, explores the new forms of knowledge, social and linguistic interaction, and cultural phenomena generated by the advent of the Internet.

The purpose of the journal is to provide a collaborative work field for scholars interested in researching new phenomena in the dynamic digital world. Our main purpose is to build a scientific bridge between the fields of semiotics, communications, social sciences and the problems of the digital era.

Metaphors have always played a fundamental role in conceptualizing digital realities. Their everyday use, however, makes them challenging to recognize, as they have solidified in our shared imagination. This crystallization is precisely what enables a community of interpreters to attach meaning to a signifier, allowing mutual understanding.