Conceptualizing digital reality through metaphors: Semiotic and interdisciplinary perspective

Authors

  • Kristian Bankov New Bulgarian University
  • Federico Biggio University of Turin

DOI:

https://doi.org/10.33919/dasc.24.7.1

Keywords:

Digital metaphor, semiotics, interdisciplinarity

Abstract

Metaphors have always played a fundamental role in conceptualizing digital realities. Their everyday use, however, makes them challenging to recognize, as they have solidified in our shared imagination. This crystallization is precisely what enables a community of interpreters to attach meaning to a signifier, allowing mutual understanding.

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Published

2024-12-30

How to Cite

Bankov, K., & Biggio, F. (2024). Conceptualizing digital reality through metaphors: Semiotic and interdisciplinary perspective. Digital Age in Semiotics & Communication, 7, 7–20. https://doi.org/10.33919/dasc.24.7.1