Alternative segmentation approaches for user typology profiling in gamified system, designed for company employee usage
Keywords:Gamifi cation; user types; employee segmentation; employee engagement
We could profi le the employee of a company in many different ways. Nevertheless, when talking about gamifi ed system for employee motivation, there is a specifi c profi ling that could be done in terms of people being in a game like circumstances. In this research we propose some alternative approaches for such system, userâ€™s profi ling and the results are interpreted as well as the advantages and disadvantages are discussed in relation to future system improvement.
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