Semiotic Analysis of Fashion as a Cultural Manifestation

Abstract

Fashion is a text, a story, a sign system, a manifestation of culture, a social formation. Its semiotic essence allows it to be analyzed through a cultural perspective. Fashion as a way of expression plays an important role in shaping and reflecting cultural identities and values. Manifesting the dynamic nature of culture, it becomes a strong communicator of meanings. Through analysis according to Lotman’s semiosphere model, fashion will be considered as a cultural phenomenon and part of the cultural process intertwined in everyday life.