CRM Strategies. Role and Significance of the Cooperative as a form of Social Entrepreneurship

Abstract

This article is devoted to the theoretical investigation of the dynamic interplay between customer relationship management (CRM) strategies, cooperatives, and social entrepreneurship. Although CRM has long been recognized as a key element in modern business practices, its relevance and application in the unique context of cooperatives and social entrepreneurship are areas of interest for further research. This study delves into the role and importance of CRM strategies in these individual business models, shedding light on their potential impact and opportunities for effective implementation.