UX & FOMO. Looking for love or looking for options?


  • Mihail Vuzharov




FOMO, UX design, Culture, Digital services, Instant gratification


This paper takes a look at the evolution of the Web and the digital products and services that were forged within it. It attempts to trace the progress of the internet’s design, to outline its current status, and to forecast its potential development. It also discusses the ability of design to influence culture to an extent that exceeds its explicit and implicit objectives.


Anderson, Benedict. 2016. Imagined Communities: Reflections on the Origin and Spread of Nationalism. New York: Verso.

Bankov, Kristian. 2010. Cultures of navigation versus cultures of erudition. Lexia Vol. I (September 2010), 103-123.

Bankov, Kristian. 2017. "Eco and the Google Search Innovations" in Thellefsen, T. and Sorensen, B. (eds) Umberto Eco in His Own Words, Berlin: De Gruyter Mouton, pp. 119-126. https://doi.org/10.1515/9781501507144-015

Blank, Grant & Reisdorf, Bianca. 2012. The Participatory Web. Information. 15. https://doi.org/10.1080/1369118X.2012.665935

DiNucci, Darcy. 1999. "Fragmented Future". 53 (4): 32.

Eco, Umberto. 1978. A Theory of Semiotics. Bloomington: Indiana University Press.

Eco, Umberto. 1979. The Role of the Reader. Bloomington: Indiana University Press.

Eco, Umberto. 1986. Semiotics and the Philosophy of Language. Bloomington: Indiana University Press.

Gagnon, J. H. & Simon, W. (2005). Sexual conduct: The social sources of human sexuality. New Brunswick, NJ: Aldine Transaction.

Knight, Will. 2017. The Dark Secret at the Heart of AI. (last accessed January 2018 from https://www.technologyreview.com/s/604087/the-dark-secret-at-the-heart-of-ai/).

Kosinski, Michal, Stillwell, David & Graepel Thore. Digital records of behavior expose personal traits. Proceedings of the National Academy of Sciences Apr 2013, 110 (15) 5802-5805. https://doi.org/10.1073/pnas.1218772110

Maryanne Wolf, Mirit Barzillai. 2009. The Importance of Deep Reading. Educational Leadership Vol. 66 (March 2009), 32-37.

Milan, Stefania. 2015. When Algorithms Shape Collective Action: Social Media and the Dynamics of Cloud Protesting. Social Media + Society Vol II (2015). https://doi.org/10.1177/2056305115622481

Orszag, Peter. 2017. People Lie, But Search Data Tell the Truth. (last accessed January 2018 from https://www.bloomberg.com/view/articles/2017-05-09/people-lie-but-search-data-tell-the-truth).

Pariser, Eli. The Filter Bubble: What the Internet is Hiding from You. London: The Penguin Press, 2011.

Rieder, Bernhard. Democratizing Search? From Critique to Society-oriented Design.

Deep Search. The Politics of Search beyond Google., StudienVerlag / Transaction Publishers, pp.133-151, 2009.

Rieder, Bernhard. 2005. Networked Control: Search Engines and the Symmetry of Confidence. International Review of Information Ethics Vol. III (June 2005), 26-32.

Sieckenius de Souza, Clarisse. 2004. The Semiotic Engineering of Human-Computer Interaction. Cambridge: The MIT Press.

Srnicek, Nick. 2017. Platform Capitalism. Cambridge: Polity Press.

Vuzharov, Mihail. Personalization Algorithms - Limiting the Scope of Discovery? How algorithms force out serendipity. Digital Age in Semiotics and Communication Vol. I (2018), 19-33. https://doi.org/10.33919/dasc.18.1.2




How to Cite

Vuzharov, M. (2019). UX & FOMO. Looking for love or looking for options?. Digital Age in Semiotics & Communication, 2, 77–91. https://doi.org/10.33919/dasc.19.2.5