DOBREVA, A. Impact of new technologies and artificial intelligence in brand management. Yearbook Telecommunications, [S. l.], v. 11, p. 107–117, 2024. DOI: 10.33919/YTelecomm.24.11.11. Disponível em: https://ojs.nbu.bg/index.php/YT/article/view/1155. Acesso em: 7 dec. 2025.