Hate Speech – What Reduces the Phenomenon in Media

Abstract

Hate speech can be used as an instrument preferred to exert political influence upon voters during election campaigns. This article provides two examples to support this assumption – the first one is related to a Kirk and Martin’s study on the way main presidential candidates in the USA ran their campaigns in 2016, while the other assumption is related to the current debate in Bulgaria on the National Child Strategy 2019-2030. The present article  focuses upon possibilities to reduce the phenomenon’s influence as well as upon some of the challenges researchers and policy makers face in their attempts to limit it.