Yearbook of the Department of Cinema, Advertising and Show Business https://ojs.nbu.bg/index.php/YDCASH New Bulgarian University en-US Yearbook of the Department of Cinema, Advertising and Show Business 2535-1079 Adaptation of latin samples into cyrillic fonts in Bulgarian practice from the 60-90‘s of the XX century https://ojs.nbu.bg/index.php/YDCASH/article/view/1213 Zaharina Petrova-Prodanova Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 54 62 10.33919/ydcas.21.5 Optimization of advertising vision https://ojs.nbu.bg/index.php/YDCASH/article/view/1214 Iliya Kozhuharov Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 63 71 10.33919/ydcas.21.6 Virtual (VR) and augmented reality (AR) in advertising design https://ojs.nbu.bg/index.php/YDCASH/article/view/1215 Mariya Koycheva Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 72 82 10.33919/ydcas.21.7 Visual graphics language in application programs https://ojs.nbu.bg/index.php/YDCASH/article/view/1216 Rumjana Stefanova Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 83 93 10.33919/ydcas.21.8 Current trends in web design https://ojs.nbu.bg/index.php/YDCASH/article/view/1217 Stoyan Manchorov Copyright (c) 2025 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 94 103 10.33919/ydcas.21.9 Storytelling in advertisement or the secret of storytelling that captures the hearts and minds of consumers https://ojs.nbu.bg/index.php/YDCASH/article/view/1218 Boryana Gigova Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 105 118 10.33919/ydcas.21.10 The small steps to the big idea in advertising https://ojs.nbu.bg/index.php/YDCASH/article/view/1219 Daniela Kadiyska Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 119 137 10.33919/ydcas.21.11 Short-term and long-term impacts of Covid-19 on the advertising industry https://ojs.nbu.bg/index.php/YDCASH/article/view/1220 Christian Postajian Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 138 150 10.33919/ydcas.21.12 Influence of neorealism in Bulgarian cinema in the late 50‘s and early 60‘s https://ojs.nbu.bg/index.php/YDCASH/article/view/1221 Antonia Milcheva Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 152 165 10.33919/ydcas.21.13 In search of modern aesthetics: Emergence of cutting and collage in Bulgarian animated cinema from the 60‘s of the last century https://ojs.nbu.bg/index.php/YDCASH/article/view/1222 Velislava Gospodinova Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 166 180 10.33919/ydcas.21.14 The voice as the leading device of narrative in the animated documentary film “Father” https://ojs.nbu.bg/index.php/YDCASH/article/view/1223 Ivan Bogdanov Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 181 193 10.33919/ydcas.21.15 Investigating generation Z intentions to participate in corporate social initiatives https://ojs.nbu.bg/index.php/YDCASH/article/view/1224 Ivan Hristov Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 194 206 10.33919/ydcas.21.16 Challenges of Film Storage https://ojs.nbu.bg/index.php/YDCASH/article/view/1209 Petia Alexandrova Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2025-10-14 2025-10-14 6 13 10.33919/ydcas.21.1 Newly built and renovated educational, practical and research units at the Department of Cinema, Advertising and Showbusiness https://ojs.nbu.bg/index.php/YDCASH/article/view/1229 Iliya Kozhuharov Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 225 227 10.33919/ydcas.21.21 Building a realistic image in the two-dimensional photo space https://ojs.nbu.bg/index.php/YDCASH/article/view/1210 Angel Kocev Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 15 26 10.33919/ydcas.21.2 Role of the development of digital technologies in the creation of visual content https://ojs.nbu.bg/index.php/YDCASH/article/view/1211 Encho Naydenov Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 27 43 10.33919/ydcas.21.3 The media as a source of alienation and claustrophobia in Lee Friedlander‘s “The little screens“ https://ojs.nbu.bg/index.php/YDCASH/article/view/1212 Lilyana Karadjova Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 44 52 10.33919/ydcas.21.4 To rediscover freedom https://ojs.nbu.bg/index.php/YDCASH/article/view/1225 Svetla Hristova Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2022-12-30 2022-12-30 208 210 10.33919/ydcas.21.17 Latent portraits exhibition by Encho Naidenov https://ojs.nbu.bg/index.php/YDCASH/article/view/1226 Angel Kotsev Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 211 212 10.33919/ydcas.21.18 A tribute to the masters of photography https://ojs.nbu.bg/index.php/YDCASH/article/view/1227 Lilyana Karadjova Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 213 216 10.33919/ydcas.21.19 Touching the known and unknown art (Tel Aviv Museum of art) https://ojs.nbu.bg/index.php/YDCASH/article/view/1228 Rumjana Stefanova Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 217 223 10.33919/ydcas.21.20 Presentation of the authors in the Yearbook 2020 - 2021 https://ojs.nbu.bg/index.php/YDCASH/article/view/1230 Editorial Board Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 228 242 Preface https://ojs.nbu.bg/index.php/YDCASH/article/view/991 Editorial Board Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business 2021-12-30 2021-12-30 4 4