https://ojs.nbu.bg/index.php/YDCASH/issue/feedYearbook of the Department of Cinema, Advertising and Show Business2025-10-14T14:14:27+00:00Open Journal Systemshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1210Building a realistic image in the two-dimensional photo space2025-10-14T11:20:32+00:00Angel Kocevpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1211Role of the development of digital technologies in the creation of visual content2025-10-14T11:25:17+00:00Encho Naydenovpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1212The media as a source of alienation and claustrophobia in Lee Friedlander‘s “The little screens“2025-10-14T12:01:02+00:00Lilyana Karadjovapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1225To rediscover freedom2025-10-14T13:56:45+00:00Svetla Hristovapalexandrova@nbu.bg2022-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1226Latent portraits exhibition by Encho Naidenov2025-10-14T13:59:23+00:00Angel Kotsevpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1227A tribute to the masters of photography2025-10-14T14:03:16+00:00Lilyana Karadjovapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1228Touching the known and unknown art (Tel Aviv Museum of art)2025-10-14T14:05:49+00:00Rumjana Stefanovapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1230Presentation of the authors in the Yearbook 2020 - 20212025-10-14T14:14:27+00:00Editorial Boardpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/991Preface2023-10-13T14:06:28+00:00Editorial Boardpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1213Adaptation of latin samples into cyrillic fonts in Bulgarian practice from the 60-90‘s of the XX century2025-10-14T12:04:14+00:00Zaharina Petrova-Prodanovapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1214Optimization of advertising vision2025-10-14T12:07:28+00:00Iliya Kozhuharovpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1215Virtual (VR) and augmented reality (AR) in advertising design2025-10-14T12:10:33+00:00Mariya Koychevapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1216Visual graphics language in application programs2025-10-14T12:31:46+00:00Rumjana Stefanovapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1217Current trends in web design2025-10-14T12:35:41+00:00Stoyan Manchorovpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2025 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1218Storytelling in advertisement or the secret of storytelling that captures the hearts and minds of consumers2025-10-14T12:46:39+00:00Boryana Gigovapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1219The small steps to the big idea in advertising2025-10-14T13:01:15+00:00Daniela Kadiyskapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1220Short-term and long-term impacts of Covid-19 on the advertising industry2025-10-14T13:04:03+00:00Christian Postajianpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1221Influence of neorealism in Bulgarian cinema in the late 50‘s and early 60‘s2025-10-14T13:15:24+00:00Antonia Milchevapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1222In search of modern aesthetics: Emergence of cutting and collage in Bulgarian animated cinema from the 60‘s of the last century2025-10-14T13:18:09+00:00Velislava Gospodinovapalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1223The voice as the leading device of narrative in the animated documentary film “Father”2025-10-14T13:24:02+00:00Ivan Bogdanovpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1224Investigating generation Z intentions to participate in corporate social initiatives2025-10-14T13:53:29+00:00Ivan Hristovpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1209Challenges of Film Storage2025-10-14T08:48:31+00:00Petia Alexandrovapalexandrova@nbu.bg2025-10-14T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Businesshttps://ojs.nbu.bg/index.php/YDCASH/article/view/1229Newly built and renovated educational, practical and research units at the Department of Cinema, Advertising and Showbusiness2025-10-14T14:08:58+00:00Iliya Kozhuharovpalexandrova@nbu.bg2021-12-30T00:00:00+00:00Copyright (c) 2021 Yearbook of the Department of Cinema, Advertising and Show Business