HRISTOV, I. Investigating generation Z intentions to participate in corporate social initiatives. Yearbook of the Department of Cinema, Advertising and Show Business, [S. l.], p. 194–206, 2021. DOI: 10.33919/ydcas.21.16. Disponível em: https://ojs.nbu.bg/index.php/YDCASH/article/view/1224. Acesso em: 7 dec. 2025.