KADIYSKA, D. The small steps to the big idea in advertising. Yearbook of the Department of Cinema, Advertising and Show Business, [S. l.], p. 119–137, 2021. DOI: 10.33919/ydcas.21.11. Disponível em: https://ojs.nbu.bg/index.php/YDCASH/article/view/1219. Acesso em: 7 dec. 2025.