GIGOVA, B. Storytelling in advertisement or the secret of storytelling that captures the hearts and minds of consumers. Yearbook of the Department of Cinema, Advertising and Show Business, [S. l.], p. 105–118, 2021. DOI: 10.33919/ydcas.21.10. Disponível em: https://ojs.nbu.bg/index.php/YDCASH/article/view/1218. Acesso em: 7 dec. 2025.