The New Functions of Public Media

  • Maria Cholakova
Keywords: public television; media; online; audience; financing; platform


This article has been inspired by the popular discussions whether the Bulgarian National Television deserves to be named „public“ and how it will survive the new reality, with new types of media capturing the audience. The article aims to identify the steps that should be made in order to win the younger audience’s full trust. A survey of public television practices in EU Member States has been made and the best ones are outlined. Recommendations and next steps are proposed.

How to Cite
Cholakova, M. (2020). The New Functions of Public Media. Yearbook of Department Mass Communications, 1, 187-199.