Gerard Hofstede and His System for Measurement of Cultural and Organizational Differences

  • Tolya Stoitsova
Keywords: Hofstede’s model; six indexes for measurement of national cultures; cross-cultural and organizational differences

Abstract

The article offers a brief introduction to a great contemporary scientist – Professor Gerard Hofstede. Three reasons are underlined in connection with the question why Bulgarian researchers, some of them from NBU, are proud to have contributed to the development and implementation of its model for understanding intercultural differences and those in different organizations. The six Hofstede’s dimensions are discussed theoretically. These are: Power Distance; Individualism Versus Collectivism; Masculinity Versus Femininity; Uncertainty Avoidance; Long- and Short-Term Oriented National Cultures; and Indulgence Versus Restraint. Empirical results for Bulgarian culture are presented along with comparisons between Bulgaria and some other cultures using the principle of similarities and differences.

Published
2020-10-07
How to Cite
Stoitsova, T. (2020). Gerard Hofstede and His System for Measurement of Cultural and Organizational Differences. Yearbook of Department Mass Communications, 1, 35-51. https://doi.org/10.33919/ydmc.19.1.2