TY - JOUR AU - Dimova, Nadezhda PY - 2021/05/11 Y2 - 2024/03/29 TI - The concept of sustainable marketing in the presence of Bulgarian activity JF - Leadership, Society, Strategic Visions JA - LSSV VL - 0 IS - 0 SE - Articles DO - UR - https://ojs.nbu.bg/index.php/LSSV/article/view/473 SP - 307-316 AB - <p>The dynamic business environment changes and imposes the emergence of different forms of marketing, transforms demand and supply, modifi es consumer behavior itself. Managers at different corporate levels face a number of challenges to address these changes and respond to the ever-increasing pressures of technology, and in particular, digitization in all areas of life. The development of sustainable marketing is a kind of response to any changes that include even those on the planet as a whole. Wonderful and worthy of respect is the example given by Bulgarian companies or those that enter the Bulgarian market.</p> ER -